Why did my revenue drop in Squarespace analytics?
The Squarespace help pages give 3 common reasons. The first to rule out: Discounts are taken off revenue, so a sale or promotion can lower revenue even when order counts rise.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Squarespace help pages give, and how to check each one yourself.
What causes it?
Discounts are taken off revenue, so a sale or promotion can lower revenue even when order counts rise.
In the Squarespace help:
Discounts on subtotals are subtracted from the revenue number.
Sales analytics – Squarespace Help Center, read 2026-11-12.Gift card sales are not shown in Sales analytics when sold, so a busy gift card season can look quieter there than in your payments.
In the Squarespace help:
Gift card sales don't display in Sales analytics.
Sales analytics – Squarespace Help Center, read 2026-11-12.Days in analytics follow the site's own region settings, so a late order from another time zone can land on a different day than expected.
In the Squarespace help:
Time and date ranges follow your language and region settings rather than your visitors' time zones
Squarespace Analytics – Squarespace Help Center, read 2026-11-12.
How do I check it myself?
Use the percent change shown under each figure to compare with the period before.
In the Squarespace help:
Depending on the date range selected, a percent change comparison may show under each KPI.
Sales analytics – Squarespace Help Center, read 2026-11-12.Read the exact revenue figure under the rounded headline number before comparing it with another source.
In the Squarespace help:
The number beneath it is the actual revenue.
Sales analytics – Squarespace Help Center, read 2026-11-12.Compare a dip with the longer trend before reading much into a single day, as Squarespace advises.
In the Squarespace help:
Check your analytics regularly, and pay attention to long-term trends and unexpected spikes or dips rather than single days.
Squarespace Analytics – Squarespace Help Center, read 2026-11-12.
How does Squarespace work with Feder?
- Connect Squarespace to Feder and it joins your Money apps.
- When you connect Squarespace, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Squarespace, one of your Money apps. Feder only reads. It never changes anything in Squarespace.
What else goes wrong with these numbers?
- Why is my Squarespace payout lower than my sales?Squarespace
- Why don't my Squarespace sales match my accounting export?Squarespace
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Squarespace help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.