Can you trust the numbers in Stay AI?
Stay AI is a subscription platform for Shopify stores, built to help them grow. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As Stay AI's help pages say, the graph is based on status at the end of the day, so someone who joined and left can show only as churned.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Stay AI counts it. Below is what Stay AI keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Stay AI keep track of?
Stay AI keeps a churn dashboard that shows churn patterns across your subscription program.
In Stay AI's own words:
The Churn Dashboard was designed to help you navigate churn patterns for your subscription program.
Churn Reporting Dashboard, read 2026-11-12.Stay AI counts a subscriber if they hold at least one active or paused subscription at day end.
In Stay AI's own words:
Count of subscribers that have at least one active or paused subscription at the end of the day.
Stay AI Tooltip Glossary, read 2026-11-12.
What can make Stay AI's numbers look wrong?
As Stay AI's help pages say, the graph is based on status at the end of the day, so someone who joined and left can show only as churned.
In Stay AI's own words:
Therefore, if a customer begins their subscription, then churns, they will be listed in the Churned category.
Churn Reporting Dashboard, read 2026-11-12.As Stay AI's help pages say, dashboard revenue will look lower than total order value because taxes and shipping are not counted.
In Stay AI's own words:
Please note that taxes and shipping are excluded from all revenue reporting on the dashboard.
Navigating the Analytics Summary Dashboard, read 2026-11-12.As Stay AI's help pages say, filtering by product will not change the Total Subscribers graph, so it can look unchanged when other numbers move.
In Stay AI's own words:
The contents of the Total Subscribers graph do no respect the product filter.
Stay AI Tooltip Glossary, read 2026-11-12.
How do I check Stay AI's numbers myself?
On the churn dashboard you can step month by month through upcoming forecast dates and export the figures to compare against your own records.
In Stay AI's own words:
Navigate month over month to upcoming dates, and export as needed.
Churn Reporting Dashboard, read 2026-11-12.You can get a month-by-month CSV of the summary and check it against your store's own totals.
In Stay AI's own words:
The file will be delivered to the submitted email address as a downloadable CSV with one row per month.
Navigating the Analytics Summary Dashboard, read 2026-11-12.
How does Stay AI work with Feder?
Connect Stay AI to Feder and it joins your Money apps. Feder only reads. It never changes anything in Stay AI.
When you connect Stay AI, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Questions owners ask about Stay AI
- Why did my active subscribers drop in Stay AI?Subscriptions can be cancelled automatically once they reach the maximum number of failed billing attempts.
- Why did my churn rate jump in Stay AI?Churn rate is worked out for each day, so a single day with several cancellations can stand out.
- Why did my subscription revenue drop in Stay AI?Recurring revenue leaves out one-time add-ons, so it can read lower than total store revenue; a gap between the two is not by itself lost subscriptions.
Where do these answers come from?
Everything this page says about Stay AI comes from Stay AI's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.