Why did my churn rate jump in Stay AI?
The Stay AI help pages give 3 common reasons. The first to rule out: Churn rate is worked out for each day, so a single day with several cancellations can stand out.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Stay AI help pages give, and how to check each one yourself.
What causes it?
Churn rate is worked out for each day, so a single day with several cancellations can stand out.
In the Stay AI help:
Percentage of subscriptions that have churned daily. Computed as:
Stay AI Tooltip Glossary, read 2026-11-12.The rate divides churned subscriptions by active and paused subscriptions at the start of the day plus new ones, so the same number of cancellations gives a higher rate on a day with fewer new subscriptions.
In the Stay AI help:
(Churned Subscriptions) / (Total Active Subscriptions SOD + Total Paused Subscriptions SOD + New Subscriptions)
Stay AI Tooltip Glossary, read 2026-11-12.Churn counts paused subscriptions that are cancelled as well as active ones.
In the Stay AI help:
Count of subscriptions that went from active or paused to cancelled by the end of the day.
Stay AI Tooltip Glossary, read 2026-11-12.
How do I check it myself?
If you use the cancellation survey, read the reasons customers gave for cancelling.
In the Stay AI help:
Cancellation Reason: Cancel reason provided on the cancel survey
Understanding Your Cancel Survey In-Flow Analytics, read 2026-11-12.If you use the cancellation survey, see how many customers went on to confirm cancelling.
In the Stay AI help:
Confirm Cancellation: Number of customers who proceeded with cancellation
Understanding Your Cancel Survey In-Flow Analytics, read 2026-11-12.
How does Stay AI work with Feder?
- Connect Stay AI to Feder and it joins your Money apps.
- When you connect Stay AI, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Stay AI, one of your Money apps. Feder only reads. It never changes anything in Stay AI.
What else goes wrong with these numbers?
- Why did my active subscribers drop in Stay AI?Stay AI
- Why did my subscription revenue drop in Stay AI?Stay AI
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Stay AI help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.