Why did my active subscribers drop in Stay AI?
The Stay AI help pages give 4 common reasons. The first to rule out: Subscriptions can be cancelled automatically once they reach the maximum number of failed billing attempts.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Stay AI help pages give, and how to check each one yourself.
What causes it?
Subscriptions can be cancelled automatically once they reach the maximum number of failed billing attempts.
In the Stay AI help:
Subscriptions canceled by Stay AI after reaching the maximum number of failed billing attempts.
Navigating the Payment Recovery Dashboard, read 2026-11-12.Some billing failures are errors that happen before the card is charged, so a payment can fail for reasons other than the card itself.
In the Stay AI help:
Shopify Errors occur before the card can be charged.
Understanding Failed Billing, read 2026-11-12.Payments can also be declined outright, for example for a wrong card number or an expired card.
In the Stay AI help:
Examples of hard declines include incorrect card numbers or card expirations.
Understanding Failed Billing, read 2026-11-12.Among subscriptions with failed payments, some are cancelled by a person or another app rather than automatically.
In the Stay AI help:
These were canceled by a person or external app.
Navigating the Payment Recovery Dashboard, read 2026-11-12.
How do I check it myself?
Look for subscriptions marked with a failed payment, where the payment method can be updated.
In the Stay AI help:
When billing fails for a subscription, Stay AI provides indicators to update the failed payment method.
Understanding Failed Billing, read 2026-11-12.Check that inventory is kept up to date in Shopify, as Stay AI's payment recovery guide asks.
In the Stay AI help:
Please ensure that you are keeping track of your inventory in Shopify.
Navigating the Payment Recovery Dashboard, read 2026-11-12.
How does Stay AI work with Feder?
- Connect Stay AI to Feder and it joins your Money apps.
- When you connect Stay AI, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Stay AI, one of your Money apps. Feder only reads. It never changes anything in Stay AI.
What else goes wrong with these numbers?
- Why did my churn rate jump in Stay AI?Stay AI
- Why did my subscription revenue drop in Stay AI?Stay AI
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Stay AI help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.