Can you trust the numbers in Store Leads?
Store Leads is a platform of data about ecommerce stores. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: As Store Leads' help pages say, a sales figure here is itself built on estimated traffic, so it is an estimate and not a reported total.
What does Store Leads keep track of?
Store Leads keeps an estimated monthly sales number per store, in US dollars.
In Store Leads's own words:
The estimated total monthly sales for the merchant in USD.
What data is available for stores?, read 2026-11-12.Store Leads keeps an estimated monthly page view number per store.
In Store Leads's own words:
The estimated total monthly page views on the store's domain.
What data is available for stores?, read 2026-11-12.
What can make Store Leads's numbers look wrong?
As Store Leads' help pages say, a sales figure here is itself built on estimated traffic, so it is an estimate and not a reported total.
In Store Leads's own words:
Estimated monthly sales is mostly based on traffic estimates for each domain.
Frequently Asked Questions, read 2026-11-12.As Store Leads' help pages say, product counts are only precise for standard Shopify stores.
In Store Leads's own words:
For all other stores, product counts are an estimate.
Calculated Values, read 2026-11-12.As Store Leads' help pages say, a store's details can be up to a week old.
In Store Leads's own words:
Domain data is updated weekly, typically on Sundays.
Frequently Asked Questions, read 2026-11-12.
How do I check Store Leads's numbers myself?
You can export a list to a CSV and inspect the figures yourself.
In Store Leads's own words:
Sample export CSVs can be downloaded by clicking on the Export button.
Frequently Asked Questions, read 2026-11-12.After exporting, you can split the columns in your own spreadsheet to look at each value separately.
In Store Leads's own words:
You can split columns using built-in features of your spreadsheet software.
Frequently Asked Questions, read 2026-11-12.
How does Store Leads work with Feder?
Connect Store Leads to Feder and it joins your Interest apps. Feder only reads. It never changes anything in Store Leads.
When you connect Store Leads, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Interest
- Jotformform submissions
- Klaviyonew profiles
- Mailchimpclicks on today's sends
- ActiveCampaignnew contacts
- Cal.combookings made
- Intercomnew contacts
Questions owners ask about Store Leads
- Why are a store's estimated sales lower in Store Leads than it really sells?Traffic estimates do not show sales made through other channels, so those sales can be missing from the estimate.
- Why is a store missing from Store Leads?Store Leads finds and adds most ecommerce domains on its own, which leaves room for some to be missing.
- Why did a store's numbers change in Store Leads?Search filters are worked out overnight, so a store's newest data can take up to a day to show up in filtered searches.
Where do these answers come from?
Everything this page says about Store Leads comes from Store Leads's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.