Why did a store's numbers change in Store Leads?
The Store Leads help pages give 4 common reasons. The first to rule out: Search filters are worked out overnight, so a store's newest data can take up to a day to show up in filtered searches.
What causes it?
Search filters are worked out overnight, so a store's newest data can take up to a day to show up in filtered searches.
In the Store Leads help:
you may have to wait up to 24 hours for the filter to become available.
Calculated Values, read 2026-11-12.A store's state can change, for example to inactive, password protected or a redirect, which can take it out of a list that looks only at active stores.
In the Store Leads help:
The state of the domain. Can be one of the following values:
What data is available for stores?, read 2026-11-12.Ranks are built from traffic estimates, so a store's rank can move when those estimates change.
In the Store Leads help:
We rank all ecommerce domains based on the popularity of each Domain (via traffic estimates)
Calculated Values, read 2026-11-12.Price figures exist only for Shopify stores on the standard storefront, so a store that changes its storefront can lose them.
In the Store Leads help:
Only available for Shopify stores using the regular (non-headless) frontend.
Calculated Values, read 2026-11-12.
How do I check it myself?
Check the units before comparing sales figures, since the raw values are in US cents.
In the Store Leads help:
Values in cents of USD.
Calculated Values, read 2026-11-12.Treat a store's created date as an estimate when sorting or filtering by store age.
In the Store Leads help:
It is hard to know exactly when a store was created so this represents our best guess based on historical DNS data.
What data is available for stores?, read 2026-11-12.
How does Store Leads work with Feder?
- Connect Store Leads to Feder and it joins your Interest apps.
- When you connect Store Leads, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Store Leads, one of your Interest apps. Feder only reads. It never changes anything in Store Leads.
What else goes wrong with these numbers?
- Why are a store's estimated sales lower in Store Leads than it really sells?Store Leads
- Why is a store missing from Store Leads?Store Leads
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Store Leads help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.