Can you trust the numbers in Tracify?
Tracify is a multichannel tracking and attribution tool that advertisers use to steer their ad budgets on complete data. Its own help pages give 3 reasons its numbers can look different from what you expect. The first to rule out: Campaign figures can add up to less than the channel total, because Tracify, as its help pages say, can credit a sale to a channel without knowing the campaign.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Tracify counts it. Below is what Tracify keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Tracify keep track of?
Tracify keeps a total for each marketing channel, made up of every sale it credited to that channel.
In Tracify's own words:
Dashboards like the Marketing Overview show the full total for a channel - every conversion Tracify attributed to it.
Why do my channel totals differ between dashboards?, read 2026-11-12.Tracify counts unique values on its dashboard, so a figure there is not a running sum of every repeat action.
In Tracify's own words:
We show the unique values since they give more insights regarding purchase intent than the cumulated metrics.
How do you work with the Tracify Dashboard?, read 2026-11-12.
What can make Tracify's numbers look wrong?
Campaign figures can add up to less than the channel total, because Tracify, as its help pages say, can credit a sale to a channel without knowing the campaign.
In Tracify's own words:
Sometimes Tracify knows a conversion came from a particular channel but doesn't know the specific campaign it belongs to.
Why do my channel totals differ between dashboards?, read 2026-11-12.Ads can show activity before they go live, because Tracify's help pages say it also tracks automated checks of ad pages that carry the ad's tracking tags.
In Tracify's own words:
Those automated requests also send UTM parameters of the ads, and we track them.
Why does Tracify show data before the campaigns are online?, read 2026-11-12.The figures in Tracify's browser plugin can differ from its dashboard, and its help pages say the browser's stored cache can be the cause.
In Tracify's own words:
In some cases, it can be that it has to do with your Chrome Browsers' local cache that's interfering with the numbers.
What if data between Chrome Plugin and Dashboard differ?, read 2026-11-12.
How do I check Tracify's numbers myself?
An owner can set a period beside the one before it in Tracify to see whether a number really changed.
In Tracify's own words:
With the Time Comparison feature, you can compare selected time periods with their previous period.
How to compare numbers with a previous period?, read 2026-11-12.When the plugin and the dashboard disagree, matching their date range, attribution settings and time zone is the first thing to check, since both read the same data.
In Tracify's own words:
The Tracify data for the Dashboards as well as the Plugin are retrieved from the same data source.
What if data between Chrome Plugin and Dashboard differ?, read 2026-11-12.
How does Tracify work with Feder?
Connect Tracify to Feder and it joins your Money apps. Feder only reads. It never changes anything in Tracify.
When you connect Tracify, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Money
- Striperevenue
- PayPalrevenue
- WooCommercerevenue
- Rechargesubscription revenue
- Zohoinvoiced
- Wave Accountinginvoiced
Questions owners ask about Tracify
- Why did my attributed revenue drop in Tracify?Privacy rules, ad blockers and browser settings can keep some visits from being followed through to a purchase.
- Why did revenue move from one channel to another in Tracify?Each channel can be included in or left out of attribution, and a channel left out gets no credit for orders where other channels were part of the journey, so changing which channels are included can move credit.
- Why did my profit change in Tracify?In Tracify's profit and loss view, which works from product costs kept in Shopify and the cost settings you add, net revenue is gross revenue minus taxes and returns, so a day with many returns can show lower net revenue.
Where do these answers come from?
Everything this page says about Tracify comes from Tracify's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.