Why did my attributed revenue drop in Tracify?
The Tracify help pages give 4 common reasons. The first to rule out: Privacy rules, ad blockers and browser settings can keep some visits from being followed through to a purchase.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Tracify help pages give, and how to check each one yourself.
What causes it?
Privacy rules, ad blockers and browser settings can keep some visits from being followed through to a purchase.
In the Tracify help:
Privacy rules, ad blockers and new browser and device settings have changed that.
Why can't you track every user anymore?, read 2026-11-12.Tracify credits each order once, so its revenue can sit below the sum that separate ad platforms each claim.
In the Tracify help:
Tracify looks at the whole customer journey and counts every order only once.
Why can't you track every user anymore?, read 2026-11-12.In click date view, sales are credited to the day of the click, so the most recent days can keep filling in as later purchases arrive.
In the Tracify help:
Meaning the attribution window of the click tracking is facing the future.
What is the difference between Click Date and Conversion Date attribution?, read 2026-11-12.A customer can click today and buy days later, so revenue can land some days after the spend that led to it.
In the Tracify help:
Someone clicks on the ad while it is still active, but buys after a few days
Why are there sales on my ads after I turned them off?, read 2026-11-12.
How do I check it myself?
Check that your campaigns carry their tracking parameters, since sales from links without them cannot be tied to a campaign.
In the Tracify help:
UTM parameters correctly implemented in the campaigns
Troubleshooting, read 2026-11-12.Make sure the dates you are looking at fall after tracking was set up.
In the Tracify help:
You view a time period in which tracking has already taken place
Troubleshooting, read 2026-11-12.
How does Tracify work with Feder?
- Connect Tracify to Feder and it joins your Money apps.
- When you connect Tracify, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Tracify, one of your Money apps. Feder only reads. It never changes anything in Tracify.
What else goes wrong with these numbers?
- Why did revenue move from one channel to another in Tracify?Tracify
- Why did my profit change in Tracify?Tracify
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Tracify help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.