Why did my profit change in Tracify?
The Tracify help pages give 4 common reasons. The first to rule out: In Tracify's profit and loss view, which works from product costs kept in Shopify and the cost settings you add, net revenue is gross revenue minus taxes and returns, so a day with many returns can show lower net revenue.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Tracify help pages give, and how to check each one yourself.
What causes it?
In Tracify's profit and loss view, which works from product costs kept in Shopify and the cost settings you add, net revenue is gross revenue minus taxes and returns, so a day with many returns can show lower net revenue.
In the Tracify help:
Calculated as Gross Revenue minus taxes and returns.
Profit & Loss (P&L) Dashboard Overview, read 2026-11-12.In the profit and loss view, shipping costs can be set for separate periods when your rates change, so profit from a new period follows the new rate.
In the Tracify help:
Click on "Add another setting" to add additional shipping costs for different periods, i.e. when your rates changed
How do I configure the cost in my Profit & Loss (P&L) Dashboard?, read 2026-11-12.In the profit and loss view, a general cost you add counts from the date of its first payment, so profit can step down from the day a new cost starts.
In the Tracify help:
Start date: The date when the first payment for this cost is made.
How do I configure the cost in my Profit & Loss (P&L) Dashboard?, read 2026-11-12.In the profit and loss view, transaction costs are set for each payment provider as a percentage of the order amount, a fixed fee per transaction or both, so profit follows each provider's own rates.
In the Tracify help:
For each payment provider create a separate set of transaction costs and enter which percentage of the order amount and/or the fixed fee you pay per transaction.
How do I configure the cost in my Profit & Loss (P&L) Dashboard?, read 2026-11-12.
How do I check it myself?
In the profit and loss view, switch the breakdown between daily, monthly and total to see whether one day's change evens out over the month.
In the Tracify help:
the dashboard allows you to choose how the breakdown is displayed: daily, monthly, or on a total basis.
Profit & Loss (P&L) Dashboard Overview, read 2026-11-12.Export the profit and loss data as a CSV file to compare the figures line by line across days.
In the Tracify help:
In the top right corner, you find the option to export the data (.csv-file).
Profit & Loss (P&L) Dashboard Overview, read 2026-11-12.
How does Tracify work with Feder?
- Connect Tracify to Feder and it joins your Money apps.
- When you connect Tracify, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Tracify, one of your Money apps. Feder only reads. It never changes anything in Tracify.
What else goes wrong with these numbers?
- Why did my attributed revenue drop in Tracify?Tracify
- Why did revenue move from one channel to another in Tracify?Tracify
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Tracify help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.