Why did revenue move from one channel to another in Tracify?
The Tracify help pages give 4 common reasons. The first to rule out: Each channel can be included in or left out of attribution, and a channel left out gets no credit for orders where other channels were part of the journey, so changing which channels are included can move credit.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Tracify help pages give, and how to check each one yourself.
What causes it?
Each channel can be included in or left out of attribution, and a channel left out gets no credit for orders where other channels were part of the journey, so changing which channels are included can move credit.
In the Tracify help:
A channel that is checked is included in the attribution while an unchecked one isn't included in the attribution.
How do included Multi-Channel Touchpoints influence your attribution data, read 2026-11-12.Under the linear model, an order's value is split evenly across every touchpoint in the journey, so each touchpoint's share is smaller in a longer journey.
In the Tracify help:
The Purchase Conversion Value and the number of purchases are divided by the number of touchpoints in the customer journey.
What are the Attribution Models?, read 2026-11-12.Under the U-shape model, journeys with only one or two touchpoints are split as in the linear model, so short journeys are credited differently from long ones.
In the Tracify help:
If the Customer Journey has only one or two touchpoints, the attribution model falls back to Linear Attribution.
What are the Attribution Models?, read 2026-11-12.The attribution window sets how far back Tracify looks for touchpoints, so changing it changes which touchpoints are counted.
In the Tracify help:
Attribution window - How far back in time to look for touchpoints (1, 2, 7, 14, 28, 60, 90 days, or unlimited)
Understanding Presets in Tracify, read 2026-11-12.
How do I check it myself?
Look at the same days under another attribution model to see whether the change comes from how credit is split.
In the Tracify help:
You can choose between different attribution models for your data.
What are the Attribution Models?, read 2026-11-12.Check which saved preset is in use, since your data is calculated according to its saved settings.
In the Tracify help:
your data will be calculated according to those saved settings
Understanding Presets in Tracify, read 2026-11-12.
How does Tracify work with Feder?
- Connect Tracify to Feder and it joins your Money apps.
- When you connect Tracify, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Tracify, one of your Money apps. Feder only reads. It never changes anything in Tracify.
What else goes wrong with these numbers?
- Why did my attributed revenue drop in Tracify?Tracify
- Why did my profit change in Tracify?Tracify
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Tracify help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.