Can you trust the numbers in Valley?
Valley is an AI outbound platform that finds prospects, researches them and drafts outreach in the user's voice for email and social channels. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: The meetings figure in Valley can read lower than what really happened, because, as Valley's help pages say, it does not count booked meetings on its own.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Valley counts it. Below is what Valley keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Valley keep track of?
Valley keeps a status for each prospect in a campaign, including whether the first message or connection request has been sent.
In Valley's own words:
The initial personalized message or connection request has been sent to the prospect.
Campaign Prospect Status Definitions | Valley Help Center, read 2026-11-12.Valley keeps figures on replies, meetings and pipeline from its outreach campaigns.
In Valley's own words:
Track replies, meetings, and pipeline.
AI Sales Prospecting Tool - How Valley Works, read 2026-11-12.
What can make Valley's numbers look wrong?
The meetings figure in Valley can read lower than what really happened, because, as Valley's help pages say, it does not count booked meetings on its own.
In Valley's own words:
Valley doesn't automatically track meetings booked.
Understanding Your Dashboard, read 2026-11-12.A reply can take up to a couple of hours to show in Valley, and its interest label is set automatically, as Valley's help pages explain.
In Valley's own words:
Valley syncs replies every 2 hours and automatically categorizes them (Interested, Might Be Interested, Not Interested).
Campaign Prospect Status Definitions | Valley Help Center, read 2026-11-12.Fewer messages can go out than a campaign planned, since Valley's help pages say LinkedIn can temporarily block a send to a prospect.
In Valley's own words:
LinkedIn is temporarily blocking Valley from sending a message to this prospect.
Campaign Prospect Status Definitions | Valley Help Center, read 2026-11-12.Valley's potential pipeline figure is an estimate, worked out from interested prospects and an average deal size, rather than a count of closed deals, as Valley's own product page puts it.
In Valley's own words:
An estimate, with its inputs in view.
AI Sales Prospecting Tool - How Valley Works, read 2026-11-12.
How do I check Valley's numbers myself?
Tagging each booked meeting by hand keeps Valley's meeting count closer to the real number.
In Valley's own words:
When a prospect books a meeting, apply the Meeting Scheduled tag to track it.
Understanding Your Dashboard, read 2026-11-12.An owner can download a campaign's data from Valley and count the rows in a spreadsheet.
In Valley's own words:
You can export campaign data for further analysis in spreadsheets or your CRM.
Understanding Your Dashboard, read 2026-11-12.Opening one campaign at a time shows which prospects are behind its totals.
In Valley's own words:
You can drill into individual campaigns to see which prospects are engaged and which messaging approaches are resonating.
Understanding Your Dashboard, read 2026-11-12.
How does Valley work with Feder?
Connect Valley to Feder and it joins your Reach apps. Feder only reads. It never changes anything in Valley.
When you connect Valley, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Reach
- Google Search Consoleclicks and impressions in Google Search
- YouTubechannel views
- Mailchimpcampaign emails sent
- ActiveCampaignactive contacts
- Brevocampaign emails sent
- Intercomcontacts
Questions owners ask about Valley
- Why are so few of my Valley replies marked Interested?Valley's AI reads each reply and sorts it into one of three groups, so whether a reply counts as Interested depends on how it is read.
- Why are my Valley follow-up messages not going out?When automatic sending is turned off, Valley holds the messages it writes for your review before they move on.
- Why did my messages sent drop in Valley?Valley's link to LinkedIn can drop when the LinkedIn session ends or the browser extension loses its connection.
Where do these answers come from?
Everything this page says about Valley comes from Valley's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.