Can you trust the numbers in Zero?
Zero is an AI CRM that replaces a business's CRM and the tools around it, keeping customers and deals in one place so a team can find, win and grow customers. Its own help pages give 4 reasons its numbers can look different from what you expect. The first to rule out: The count on a dynamic list can rise or fall from one day to the next without any new deals, because, as Zero's documentation says, it holds whatever matches its filters right now.
Is it broken, or just counted differently?
A number can look wrong because the business changed, or because of how Zero counts it. Below is what Zero keeps, where its help pages say the numbers can differ, and how to check them yourself.
What does Zero keep track of?
Zero keeps one record for each company, contact and deal, even when that record shows up in several lists.
In Zero's own words:
A record exists once, no matter how many lists it appears in.
Key concepts, read 2026-11-12.Zero keeps the outreach history of an archived sequence, so past figures stay in its reports.
In Zero's own words:
Archiving a sequence preserves its participation history in reports.
Reports, read 2026-11-12.
What can make Zero's numbers look wrong?
The count on a dynamic list can rise or fall from one day to the next without any new deals, because, as Zero's documentation says, it holds whatever matches its filters right now.
In Zero's own words:
A Dynamic list holds whatever currently matches its filters.
Key concepts, read 2026-11-12.A rate in a Zero report can look higher or lower than expected when a filter shrinks the group it is measured against, as Zero's documentation explains.
In Zero's own words:
Filtering by Outcome before calculating a rate also narrows its denominator.
Reports, read 2026-11-12.The count of won or open deals can change when someone moves a stage between groups, since, as Zero's documentation says, that changes the stage's status.
In Zero's own words:
Dragging a stage into a different group changes its status.
Pipelines, read 2026-11-12.Reply counts in Zero's sequence reports can look lower than the inbox suggests, because, as its documentation says, automatic replies and call results are not counted.
In Zero's own words:
Automated replies and call outcomes are excluded.
Reports, read 2026-11-12.
How do I check Zero's numbers myself?
When a deal's stage or value looks wrong, the activity feed shows whether a teammate, an agent or Zero made the change.
In Zero's own words:
Every entry names its author, whether that is a teammate, an agent, or Zero itself.
Activity feed, read 2026-11-12.Reading a report's filters tells an owner exactly which deals or contacts a number covers.
In Zero's own words:
Filters define the population being measured.
Reports, read 2026-11-12.
How does Zero work with Feder?
Connect Zero to Feder and it joins your Wins apps. Feder only reads. It never changes anything in Zero.
When you connect Zero, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Other apps that feed Wins
- Stripesuccessful payments
- Google Adsconversions
- Google Analyticskey events
- PayPalpaypal checkout payments
- Pipedrivedeals won
- WooCommercepaid orders
Questions owners ask about Zero
- Why did my sequence response rate drop in Zero?The response rate divides responses by sequences started, so many newly started sequences that have not had time for replies can pull the rate down.
- Why is my weighted pipeline value in Zero higher than expected?Weighted value multiplies each deal's value by the weight of its stage, so moving a deal to a stage with a higher weight raises it even when the deal's value stays the same.
- Why did my count of won deals drop in Zero?Most Zero reports show records as they are now, so a deal moved out of a won stage stops counting as won.
Where do these answers come from?
Everything this page says about Zero comes from Zero's own pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
Know the day a number breaks, not the month after.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.