Why did my sequence response rate drop in Zero?
The Zero help pages give 4 common reasons. The first to rule out: The response rate divides responses by sequences started, so many newly started sequences that have not had time for replies can pull the rate down.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Zero help pages give, and how to check each one yourself.
What causes it?
The response rate divides responses by sequences started, so many newly started sequences that have not had time for replies can pull the rate down.
In the Zero help:
Response Rate is Total Responses divided by Total started.
Reports, read 2026-11-12.A relative date range moves ahead each time the report loads, so the same chart can show a different window from one day to the next.
In the Zero help:
Relative presets re-resolve on every load, so the chart never goes stale.
Reports, read 2026-11-12.LinkedIn figures leave out drafts, people you were already connected to and requests not tied to a sequence, so they can be lower than the activity you see elsewhere.
In the Zero help:
LinkedIn metrics exclude drafts, already-connected skips and requests without a sequence link.
Reports, read 2026-11-12.A combined rate is worked out from every participation, so a large sequence with a low rate can pull it below the average of your sequences.
In the Zero help:
Combined rates are calculated from individual participations, rather than averaging sequence percentages.
Reports, read 2026-11-12.
How do I check it myself?
When you compare totals, remember a contact in two sequences counts twice, so compare the same set of sequences each time.
In the Zero help:
A contact in two sequences contributes two to Total contacts across both.
Reports, read 2026-11-12.If a change seems missing from a record's history, check the feed's filter, since it decides which entries show.
In the Zero help:
Filter above the feed decides what shows.
Activity feed, read 2026-11-12.
How does Zero work with Feder?
- Connect Zero to Feder and it joins your Wins apps.
- When you connect Zero, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Zero, one of your Wins apps. Feder only reads. It never changes anything in Zero.
What else goes wrong with these numbers?
- Why is my weighted pipeline value in Zero higher than expected?Zero
- Why did my count of won deals drop in Zero?Zero
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Zero help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.