Why did my count of won deals drop in Zero?
The Zero help pages give 4 common reasons. The first to rule out: Most Zero reports show records as they are now, so a deal moved out of a won stage stops counting as won.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Zero help pages give, and how to check each one yourself.
What causes it?
Most Zero reports show records as they are now, so a deal moved out of a won stage stops counting as won.
In the Zero help:
Most record types report on the current state of your data.
Reporting Examples, read 2026-11-12.A deal's stage can be edited anywhere the stage appears, so a won deal can be moved to another stage from many places.
In the Zero help:
Deals move by dragging on a Board view or by editing the Stage property anywhere it appears.
Deals, read 2026-11-12.Merging duplicate deals combines them into one record, so the number of deal records can fall.
In the Zero help:
Everything is combined into one record.
Duplicates, read 2026-11-12.Importing a deals file creates any pipeline or stage it names that is missing, so imported deals can sit in a new stage beside the ones you count.
In the Zero help:
Contacts get linked to their companies, and pipelines and stages named in a deals file are created if missing.
CSV Import, read 2026-11-12.
How do I check it myself?
Look at how long each deal has been in its current stage and when it entered it.
In the Zero help:
Time in current stage and Stage since are tracked for you, so quiet deals are easy to find.
Deals, read 2026-11-12.Check how many duplicate groups Zero finds among deals, since merging them lowers the number of deal records.
In the Zero help:
Zero scans the workspace and shows Companies, Contacts and Deals with the number of duplicate groups in each.
Duplicates, read 2026-11-12.
How does Zero work with Feder?
- Connect Zero to Feder and it joins your Wins apps.
- When you connect Zero, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Zero, one of your Wins apps. Feder only reads. It never changes anything in Zero.
What else goes wrong with these numbers?
- Why did my sequence response rate drop in Zero?Zero
- Why is my weighted pipeline value in Zero higher than expected?Zero
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Zero help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.