Why aren't my CallRail calls showing up as Google Ads conversions?
The CallRail help pages give 4 common reasons. The first to rule out: Only calls from paid Google ad clicks that reach a visitor tracking number count as Google Ads conversions, so other calls can be in CallRail but not in Google Ads.
What causes it?
Only calls from paid Google ad clicks that reach a visitor tracking number count as Google Ads conversions, so other calls can be in CallRail but not in Google Ads.
In the CallRail help:
Only Google PPC calls to visitor tracking numbers will report to Google Ads as conversions.
Troubleshoot your Google Ads integration, read 2026-11-12.The link between CallRail and Google Ads can switch itself off after an error, as CallRail explains, and calls stop counting as conversions while it is off.
In the CallRail help:
The integration may have been automatically deactivated due to a system error in Google Ads or another issue.
Troubleshoot your Google Ads integration, read 2026-11-12.If the Google ad click ID in your links is turned to all lowercase, those calls are not counted as Google Ads conversions, as CallRail's help explains.
In the CallRail help:
If a gclid is set to all lowercase, then conversions will not upload through the Google Ads integration.
Troubleshoot your Google Ads integration, read 2026-11-12.When Google Ads counts only one conversion per click, some kinds of ad clicks are not counted at all, so fewer calls can show as conversions.
In the CallRail help:
When that option is set to "one conversion", clicks issued a GBRAID or WBRIAD will not be counted by Google Ads.
Troubleshoot your Google Ads integration, read 2026-11-12.
How do I check it myself?
Check that the Google Ads integration shows as active for the right company in CallRail.
In the CallRail help:
First, check that your integration shows as active for the company you attempted to connect with Google Ads.
Troubleshoot your Google Ads integration, read 2026-11-12.If the integration shows as inactive, CallRail's help says to activate it again.
In the CallRail help:
If it shows as inactive, attempt to activate the integration again.
Troubleshoot your Google Ads integration, read 2026-11-12.Confirm that calls from paid Google ads have actually come in since the integration was set up, since only those can show as conversions.
In the CallRail help:
Double-check that you’ve received Google PPC calls since the integration was set up
Troubleshoot your Google Ads integration, read 2026-11-12.
How does CallRail work with Feder?
- Connect CallRail to Feder and it joins your Interest apps.
- When you connect CallRail, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in CallRail, one of your Interest apps. Feder only reads. It never changes anything in CallRail.
What else goes wrong with these numbers?
- Why are some calls missing from my CallRail call log?CallRail
- Why are more of my CallRail calls showing as missed?CallRail
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the CallRail help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.