Why did my Redo retained revenue drop?
The Redo help pages give 3 common reasons. The first to rule out: Retained revenue counts only completed returns kept as store credit or exchanges, so returns still in progress are not in it yet.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the Redo help pages give, and how to check each one yourself.
What causes it?
Retained revenue counts only completed returns kept as store credit or exchanges, so returns still in progress are not in it yet.
In the Redo help:
The total value of completed products that is kept in your business via store credits and exchanges (i.e., not refunded).
Revenue Metrics, read 2026-11-12.Rejected returns and items that were never returned are not counted in retained revenue.
In the Redo help:
This doesn’t include the value of non-returns or rejected returns.
Revenue Metrics, read 2026-11-12.With automatic processing turned off, each return waits until someone processes it before the exchange or store credit is issued, so retained revenue can lag while returns wait.
In the Redo help:
If None is selected (meaning that Automations are turned off), you will need to manually process each return before the new exchange, refund, or store credit is sent to your customer.
Return Processing, read 2026-11-12.
How do I check it myself?
Compare periods of the same length, since the revenue view totals each period and uneven periods skew the comparison.
In the Redo help:
Because this view calculates the total aggregate across each selected period, comparing time ranges of different durations may lead to skewed results i.e. 30 days vs. 1 day.
Revenue Metrics, read 2026-11-12.Look at the count of returns waiting for action on the summary, since those returns are not yet completed.
In the Redo help:
Number of returns awaiting action
Summary Tab Overview, read 2026-11-12.
How does Redo work with Feder?
- Connect Redo to Feder and it joins your Money apps.
- When you connect Redo, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in Redo, one of your Money apps. Feder only reads. It never changes anything in Redo.
What else goes wrong with these numbers?
- Why did my Redo refunded revenue jump?Redo
- Why don't my Redo refund totals match my store?Redo
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the Redo help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.
