Why did my ShipBob order count suddenly jump?
The ShipBob help pages give 3 common reasons. The first to rule out: Not every ShipBob order is a direct-to-consumer sale: dropship and wholesale (B2B) are order types too, so a run of retailer orders can lift the count.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the ShipBob help pages give, and how to check each one yourself.
What causes it?
Not every ShipBob order is a direct-to-consumer sale: dropship and wholesale (B2B) are order types too, so a run of retailer orders can lift the count.
In the ShipBob help:
Order type. DTC is a direct to consumer order. DropShip and B2B are retailer program order types.
Get Orders, read 2026-11-12.Stock sent from ShipBob to Amazon's network can be set up as an order, so a transfer to Amazon can add orders that are not customer sales.
In the ShipBob help:
ShipBob supports creating FBA Manual orders via the public API.
Amazon FBA Orders, read 2026-11-12.ShipBob keeps the date the customer bought apart from the date the order was created in ShipBob, so orders held up before reaching ShipBob can arrive together on one day.
In the ShipBob help:
Date this order was purchase by the end user
Get Orders, read 2026-11-12.
How do I check it myself?
Compare each order's created date with its purchase date to see whether a jump is new sales or a backlog arriving at once.
In the ShipBob help:
Date this order was created
Get Orders, read 2026-11-12.Match ShipBob order numbers to your store's order numbers; an order with no store number shows its reference instead, which can point to an order that did not come from your store.
In the ShipBob help:
User friendly orderId or store order number that will be shown on the Orders Page. If not provided, referenceId will be used
Get Orders, read 2026-11-12.
How would I know the day it starts?
- Feder reads the orders ShipBob receives each day and compares each day with your own history.
- It tells you when orders go quiet or move outside their usual range.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See what Feder reads from ShipBob, which feeds Wins. Feder only reads. It never changes anything in ShipBob.
What else goes wrong with these numbers?
- Why are my orders not coming into ShipBob?ShipBob
- Why don't my ShipBob orders match my shipments?ShipBob
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the ShipBob help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.