Why does TextUs billing show more texts than analytics?
The TextUs help pages give 5 common reasons. The first to rule out: The analytics overview counts messages around conversations, so its totals are not built the same way as billing totals.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the TextUs help pages give, and how to check each one yourself.
What causes it?
The analytics overview counts messages around conversations, so its totals are not built the same way as billing totals.
In the TextUs help:
These numbers may be different because the Analytics Overview page tracks messages on a conversational level to determine a more accurate response rate.
Why is the number of SMS messages shown on the Billing analytics page different from the number of messages shown on the Analytics Overview page?, read 2026-11-12.Billing counts segments, the units carriers use, rather than whole messages.
In the TextUs help:
Billing Analytics track message segments as determined by the major texting providers.
Why is the number of SMS messages shown on the Billing analytics page different from the number of messages shown on the Analytics Overview page?, read 2026-11-12.A longer text can count as two or more segments in billing while it is still one message in analytics.
In the TextUs help:
Messages larger than 1120 bits, or longer than 160 characters, count as multiple SMS Segments depending on how many characters are used.
What are SMS Segments and how do they affect billing?, read 2026-11-12.Adding emojis or special characters to a template can raise the segment count of the same message.
In the TextUs help:
When emojis or other special characters are used in a message, roughly 70 characters equal one SMS Segment.
What are SMS Segments and how do they affect billing?, read 2026-11-12.A text with an image counts as three segments, so picture messages raise the billing count faster than the message count.
In the TextUs help:
An MMS message counts as 3 SMS Segments.
What are SMS Segments and how do they affect billing?, read 2026-11-12.
How do I check it myself?
If you are an organization admin, check average message length; messages that run past one segment's length raise the billing count.
In the TextUs help:
Average message length is the average length of a sent message, in characters.
Organization health, read 2026-11-12.If you are an organization or branch admin, make sure billing and analytics are looking at the same organization or branch before you compare them.
In the TextUs help:
Usage by account displays total SMS usage for the organization or branch you're currently viewing.
View your billing analytics, read 2026-11-12.
How does TextUs work with Feder?
- Connect TextUs to Feder and it joins your Reach apps.
- When you connect TextUs, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in TextUs, one of your Reach apps. Feder only reads. It never changes anything in TextUs.
What else goes wrong with these numbers?
- Why did my TextUs campaign reach fewer people?TextUs
- Why did my TextUs messages sent jump?TextUs
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the TextUs help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.