Why did my TextUs campaign reach fewer people?
The TextUs help pages give 3 common reasons. The first to rule out: If a campaign is canceled partway, the contacts it had not yet reached do not get the message.
Is it broken, or just quiet?
A number can fall because fewer people came, or because something stopped counting them. Below are the causes the TextUs help pages give, and how to check each one yourself.
What causes it?
If a campaign is canceled partway, the contacts it had not yet reached do not get the message.
In the TextUs help:
Canceling a campaign will stop your campaign message from being sent to any more contacts.
Cancel a campaign, read 2026-11-12.If your account uses a campaign cutoff time, messages that would land after that time fail, and TextUs leaves re-sending them to you.
In the TextUs help:
Any message deliveries after provided time will result in a failure, and will have to be re-sent manually.
What is campaign cutoff time?, read 2026-11-12.A retargeted campaign can be set to leave out contacts who already got the same campaign, so its list can be much shorter than the first send.
In the TextUs help:
On the Select Recipients menu, you can use the optional filter settings to exclude any contacts who have previously received the same campaign.
Retarget a campaign recipient list, read 2026-11-12.
How do I check it myself?
Look at the campaign's skipped recipients count, which shows how many were missed because of a cancellation or a cutoff time.
In the TextUs help:
The number of recipients that did not receive your campaign due to cancellation or a campaign delivery cutoff time.
Campaign analytics, read 2026-11-12.Compare the campaign's total recipients with earlier campaigns to see whether the list itself was smaller.
In the TextUs help:
The total number of contacts selected as recipients in the campaign.
Campaign analytics, read 2026-11-12.
How does TextUs work with Feder?
- Connect TextUs to Feder and it joins your Reach apps.
- When you connect TextUs, Feder checks the connection straight away and shows Connected only when that check passes. If a reading cannot be taken later, Feder shows it as not read, never as zero.
Some numbers are too quiet to judge daily, such as a form filled in a few times a week. Until there is enough of your own history to judge a change, Feder says it is still learning and scores nothing, rather than guessing.
See whether you can trust the numbers in TextUs, one of your Reach apps. Feder only reads. It never changes anything in TextUs.
What else goes wrong with these numbers?
- Why does TextUs billing show more texts than analytics?TextUs
- Why did my TextUs messages sent jump?TextUs
- Why did Google Analytics stop collecting data?Google Analytics
- Why aren't my key events showing in Google Analytics?Google Analytics
- Why does Google Analytics show (not set)?Google Analytics
See every question.
Where do these answers come from?
Every cause and check on this page comes from the TextUs help pages, quoted above with the date we read them. Last reviewed 2026-11-12. We read them again by 2027-11-12. If one changes, this page changes or comes down.